Joel grew up in Oregon and has fished for salmon and steelhead his whole life, used many different brands of fishing rods and decided to build his own. After catching salmon on the first rod he built, he had to build more. After taking friends out, they started wanting their own custom fishing rods. Joel's built thousands of rods since. He's worked with some of the leading brands here in the PNW and has decided to offer his rods to anyone wanting something different, something they designed and they are proud to fish with.